‘Photo real’ images can be produced at any stage of the design process, lending credibility to a scheme at an early stage, or show a fully detailed model of the final development. ‘Real world’ characteristics are applied, and the virtual environment populated with people and cars as necessary.

images can be generated from any aspect at both day & night, immediately communicating the design proposals, and effectively showing the scheme design. If produced early in the design process, images help inform design decisions, resulting in a more coordinated approach that can provide a useful tool for driving a development forward.

images based on detailed drawings provide the planning authority with an accurate representation of the proposed development, and are useful for press releases, marketing, and site hoarding graphics.

photo-real images can help: Communicate the design team’s proposal Assist in grant applications Progress a scheme through panning Convey information to the public Form a marketing campaign Provide site hoarding graphics